Art Director at BrandDirections, Inc.
1. Make a Photo Guide: Even if you’ve been doing this for a while now you need a starting point to organize your thoughts and plan ahead for your next shoot. A photo guide may take you a little time upfront but will save you a headache later on. So what should the photo guide contain? It’s a list of things like ingredients, accessories, backgrounds, lighting, and photo examples that you envision for each of the photos you will be art directing. This will also enable your client to give their input before the photo shoot even begins. Additionally, it saves the food stylist time if they know exactly what to buy for each shot and what the look and feel should be. The photographer will also be able to set up the lighting, angle, and any variations for each shot if you have examples upfront.
In the examples below, the cupcakes are photographed from two different angles. Is one better than the other? You and I may or may not think so but the client is sure to have an opinion.
The takeaway? Using these basic tips will get you started on producing some mouth-watering food photos. If your mouth doesn't water when editing your photos, you did something wrong.