We are excited to introduce the newest member of the studio, Kim McElheny. She is the new Studio Manager here at Kevin Scott Photography. Kim is a digital artist and photographer with her BFA from Elmhurst College. In college she worked as a restoration artist at a photo store in LaGrange. She was also the lead photographer/editor for Elmhurst College’s newspaper. After College she worked for ItemMaster as a retoucher for online grocery services such as PeaPod. For the last few years she has been working as an office manager at Ameriprise Financial while doing some freelance photography and editing on the side. Outside of work she enjoys badminton, triathlons, mixed media collage and card making. She is very excited to bring her skills, interests and passion to get new role as Studio Manager.
Posted on February 8, 2019 | in Cooking | by Liliane Opsomer
We are excited to announce Corrine Kozlak’s upcoming Rhubarb, a cookbook filled with a variety of 50 delicious dishes.
This surprisingly common perennial is among the first spring plants to emerge. It has a subtle yet distinct tart, earthy flavor―and it conjures distant memories of parents, grandparents, and neighbors.
From drinks and desserts to breads, salads, and even main dishes, the options presented here will become instant family favorites, enjoyed time and again. The book’s full-color photography, tips for growing your own rhubarb, and historic facts about the plant make this cookbook even more useful.
People love rhubarb because it connects them to the past and to the future. It reminds them of summers long ago, and it is a predictable, dependable plant that promises to return. Add Rhubarb to your cookbook collection, and savor this wonderful variety of recipes.
About the author: Corrine Kozlak started her own business as a food stylist more than 20 years ago, and it still feels like an honor every time she sees her work in print. Rhubarb is her first published cookbook and a culmination of what she has learned throughout her life and career: gardening, creating ads, adapting recipes, and styling food.
Growing up in Minnesota, Corrine always thought that rhubarb was such an interesting plant with a unique flavor. One of her earliest memories of rhubarb is picking a fresh stalk from her grandparents’ backyard and dipping it in a cup of sugar―yum!
Corrine currently lives in Evanston, Illinois, with her husband of 40 years and their beloved dog, Boone. Their two grown kids and daughter-in-law are only a text, phone call, drive to downtown Chicago, or flight to Washington, D.C., away.
Photography courtesy of Kevin Ramos.
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Published on January 25, 2018
Art Director at BrandDirections, Inc.
Taking great photographs of food is a unique skill set. In fact, there are some photographers that specialize in shooting only food – there are also food technicians and food stylists who help contribute to the final image. As an art director working with these professionals, it's important for you to understand what it takes to compose a successful image that complements your design vision. Here are a few tips that will help you with your mouth-watering shot.
1. Make a Photo Guide: Even if you’ve been doing this for a while now you need a starting point to organize your thoughts and plan ahead for your next shoot. A photo guide may take you a little time upfront but will save you a headache later on. So what should the photo guide contain? It’s a list of things like ingredients, accessories, backgrounds, lighting, and photo examples that you envision for each of the photos you will be art directing. This will also enable your client to give their input before the photo shoot even begins. Additionally, it saves the food stylist time if they know exactly what to buy for each shot and what the look and feel should be. The photographer will also be able to set up the lighting, angle, and any variations for each shot if you have examples upfront.
2. Move that Camera Angle: Just like human subjects can be photographed from more flattering angles, the same goes for food. Remember, it's important to acknowledge that the concept you see in your head might not always make the best photo and you might need to change direction. That’s one reason why you should shoot a dish from more than one angle. Get the shot you think you want but then take a few minutes to recompose and take another. Variety is important, particularly if you are shooting for a client. Also keep in mind that different angles will be better (or worse) for different types of shots.
In the examples below, the cupcakes are photographed from two different angles. Is one better than the other? You and I may or may not think so but the client is sure to have an opinion.
3. Extreme Temps and Getting It Just Right: Many photographers and food stylists will tell you that you have a short window of opportunity to get the shot once the food hits the – lights, camera action! To a certain extent, they are correct depending on what you are shooting. Hot dishes like pancakes with butter and syrup and cold dishes such as ice cream are going to look their best when they are still hot and fresh from the skillet or cold right out of a freezer. To help with these kinds of shots, have the food stylist do a quick “stand in” for the purpose of composing and to make sure that your camera and light settings are where you want them. Once everyone is ready for the real thing, bring out the “hero” dish that has been perfectly selected and prepared. Running test shots with the stand in will help take the pressure off when it’s time to shoot the final photo.
The takeaway? Using these basic tips will get you started on producing some mouth-watering food photos. If your mouth doesn't water when editing your photos, you did something wrong.
Flowering tea or blooming tea, made popular in China, consists of a bundle of dried tea leaves wrapped around one or more dried flowers. These are made by binding tea leaves and flowers together into a bulb, then setting them to dry. When steeped, the bundle expands and unfurls in a process that emulates a blooming flower, and the flowers inside emerge as the centerpiece.
Recently, we had the opportunity to work with Maya Luxurious Tea, a company who uses the old Chinese method as the face of their company. In four simple steps, and in 10 minutes time, you will see a beautiful flower that produces a taste that is as pleasing to the eye as it is to the mouth.
The products we shot are all being used for their website, E commerce, and other marketing materials.
For more info. on our photography visit Chicago's Food Photographer, Sabor Studio
* Published on June 27, 2016
Art Director at BrandDirections, Inc.
Taking great photographs of food is a special skill set. In fact, there are some photographers that specialize in shooting only food – there are also food technicians and food stylists who help contribute to the final image. As an art director working with these professionals, it's important to understand what it takes to compose a successful image that complements your design vision.
Getting creative with props and styling can bring your images to the next level. Here are some tips to get you started.
1. Choosing a Plate: Round plates are definitely easier to shoot as square and rectangular plates have a tendency to look trapezoidal and wonky, especially at eye level or shallow angles. It's also easier to work with a salad-size or smaller plate rather than a full-size dinner plate – you don't have to worry about filling up any unwanted space on the plate and the food will look more prominent. Lastly, try moving the plate around and taking photos at various angles so you can pick your favorite shot later.
2. Choosing your Accessories: Napkins, utensils, glassware, etc. can fill up the composition and make your images more engaging. Like the plate size concept, avoid using so many accessories that you lose sight of the goal, which is making sure the food is always the star. Also, don’t forget to think about how color complements the food you are shooting.
3. Jazzing up your Dish: Is that boring bowl of pasta being uncooperative? Put an herb on it! Seriously, adding herbs, condiments, and toppings can be a great way to dress up a dish – even an ugly one – by adding a POP of color. However, be sure that your garnishes make sense. There's nothing more jarring than an ingredient that doesn't belong no matter how pretty it looks.
4. Don’t forget the Background: There are many different surfaces on which to shoot your food photography. You can use a table in your kitchen or in a restaurant, the floor, or any other flat surface. You can also enhance your photo by adding another layer such as a cutting board, tablecloth, placemat or a slab of stone. Be careful not to add too many elements and risk detracting from the food; I recommend taking something out while shooting and comparing the before and after photos. Finally, focus on what is most important but don’t zoom in so much that viewers can’t identify the food.
The takeaway? Using these basic tips will get you started on producing some mouth-watering food photos. Don’t forget that the colors and textures of a dish should be celebrated, not muted or hidden. That means avoiding at all costs blurry snapshots, unappealing angles, and that all-too-common yellow cast. If your mouth doesn't water when editing your photos, you did something wrong.
Not getting the most out of your food photography? Having experience helps. Let us show you how we can help you create photos that will tempt your target audience. Contact us at 920-725-4848 or firstname.lastname@example.org.
I've had the privilege to work with Deborah on many occasions working on Kraft work through Sierra Studio. She has a great eye for detail and design and is a joy to work with. Deborah can move your Brand in the right Direction.
In 2013, I teamed up with Corrine Kozlak, a Chicago area food stylist, to discuss ideas about making a cookbook. We explored different potential subjects and agreed on rhubarb as the main ingredient. The process involved months of preparation including creating concepts, developing recipes, taste testing, shooting the products in studio, amongst other ventures. Eventually, we finalized 25 timeless, and tasty recipes that we were excited about. By the end of 2013, we put our stamp on the rhubarb cookbook, not expecting that our little project would go beyond just being "our little project".
About the Book Rhubarb –Plant, Eat, Love, and Enjoy a beautiful Photo / Cookbook . This cook book contains Rhubarb recipes that have been developed, tested, tasted and photographed to entice you to cook and bake with Rhubarb. It also contains a fabulous pie crust recipe with an interesting technique that will most surely make you a successful pie crust maker. We hope you enjoy our efforts to create this little but beautiful self-published cook book.
Late 2017, Corrine was contacted by Adventure KEEN Publications, out of Cambridge Minnesota. They were interested in replacing their long standing rhubarb cookbook. After several weeks of negotiating a contract, we combined resources with the publication, and started the process of creating another cookbook with 25 new recipes in addition to our original 25. We are currently in the final stages of this project, and the book is scheduled to be on shelves in the Spring of 2019.
Mano Behera Posted in Restaurant Marketing, Restaurant Web Design
Your restaurant has a distinct personality and food photography can help showcase it in a meaningful way.
In an environment with a high level of competition, it’s as important as ever to catch the eye of your potential customer. Professional food photography can help whet the appetite of your customer.
The right mouth-watering photo on the homepage of your website can literally drive traffic through the door.
Let’s take a more in-depth look at how professional food photography on your restaurant’s website can help you create a feast for the eyes.
How Food Photography Helps Your Restaurant Marketing:
Highlight Popular DishesThere are a few different approaches you can take, as you choose which dishes you want to highlight with photos.
If you have certain dishes that are priced strategically to help entice people through the door. Or, you may have dishes that your restaurant and your chef are known for. It is a good ideas to rotate your website homepage pictures. The pictures can be weekly or monthly specials to help promote a variety of dishes.
Food photography is a wonderful way to highlight the work of the chef. It showcases the artistry of the food. It also gives you a way to promote the dishes that you want customers to order.
A Complete Marketing Package
Website pages and blog posts with complimenting photos tend to fare better with your audience. It’s long been standard practice to pair written content with a photo for good reason – people will retain the knowledge for longer.
With food that only makes sense. If you print that you sell a Chicago deep dish version of your pizza, the response may not be as strong as if you give us a mouth-watering picture of that pizza as it comes out of the oven.
If the person looking at your website happens to be hungry at the time they come across that picture, your food photography may have just paid off.
One other thing to consider: Google Images frequently ranks original images. More people are likely to track your image back to the original location and find your site.
Enhance Your Appeal
If you were perusing a restaurant website, and saw a picture of an average looking pasta dish, would that make you want to order? Probably not. Your customers will peruse your website with the same analytical approach that they would have for the food approaching their table.
Don’t just rush to put up a blurry photo, or a photo where the lighting is not quite right. Make sure that the picture does the dish justice.
Food photography can serve as the differentiator between your establishment and the competition. It can be the reason people order a specific dish or decide to frequent your establishment in the first place.
Professional food photography can also help you bring the rest of your restaurant marketing ideas to fruition.
As you develop your website and prepare your food photography, it pays to consider the details. Contact us for a strategy consultation.
Restaurant photography is more than just pictures of food. Learn how the right photographs can elevate your business.
By Hannah December 27, 2016
According to HubSpot, 46% of marketers say photography is critical to their current marketing and storytelling strategies.
Visual marketing is on the rise, and its importance is growing with each passing year. Per Inc.com, an estimated 84% of communications will be visual by 2018.
Restaurants that want to remain competitive in today’s fast-changing marketplace can’t afford to be laggards. From photos to videos, engaging prospects and customers with eye-catching media will be key to your future success.
Here’s why you need high-quality photography to effectively market your business.
Effective Food Photography Builds Your Brand & Drives Sales
The web is ablaze with articles on food photography. Why?
There’s a good chance you already know how important your menu is. You’ve pored over it. You’ve designed it strategically. You’ve made it a point to draw attention to the right items to encourage more revenue and increased efficiency in the kitchen.
But no description will ever do the food justice – especially if your chefs painstakingly effort to make every plate look appetizing and beautiful.
Plus, the world is getting smaller by the day. How will you appeal to international customers who may not even speak your language? The answer is simple – with pictures. When you have pictures that show exactly what your customers can expect when they order an item, they’ll feel more comfortable ordering, and when you meet and even exceed expectations, you’ll drive repeat business.
Professional food photography also drives more sales. When people land on your website and see what you have to offer, and it looks like you’ve got exactly what they want, their visit to your restaurant probably isn’t far off. Per Mediative, 1 in 3 searches on a smartphone occur right before a consumer visits a store.
3 Ways Photography Will Benefit Your Business Online & Off
All businesses benefit from effective photography. The exact nature of the photos depends on the brand you’re building, the customers you’re looking to attract, as well as the impression you’re looking to create.
But here are the three ways photography will benefit your business:
Photography tells a story. And while there are many ways to share your company’s message, it should always be accompanied by powerful visuals that help them see what you’re all about.
Whether it’s your facility or your food, taking effective photos can be challenging. Enlist the help of a professional for best results.
Chicagoland food photographer
Here is the Rhubarb cookbook that I shot to completion. I think testing the recipes may have been the best part. Get it here!
As of July 5th 2016, I have officially opened my own studio. As the lead photographer for Sierra Studio for the last 20 years, Much of my food work can be seen at www.sierrastudio.com as they officially own copyright. Now I hope to expand my personal portfolio. Thanks